**Ranveer Singh-backed Protein Brand SuperYou Targets Rs 500 Crores Revenue with Expansion into Healthy Snacking**
Ranveer Singh’s co-founded protein brand, SuperYou, which was launched in November 2024, is already aiming for a revenue target of Rs 500 crores within the next three to five years. This ambitious goal was revealed by co-founder Nikunj Biyani, who shared insights into the brand’s journey and Ranveer Singh’s involvement.
SuperYou initially entered the market with protein bars and has recently expanded its product portfolio to include multigrain protein chips. These chips, available in several enticing flavors like Super Masala, Pudina, Cheese & Tomato, and Sour Cream & Onion, have been taste-tested by Ranveer Singh’s family, ensuring quality and flavor that resonates with consumers.
Nikunj Biyani emphasized Ranveer Singh’s active role in the brand’s development, stating, “He is not just the face, he is a real partner. Every product goes through the family’s taste tests. He brings storytelling, creativity, and a sharp consumer lens.”
The partnership between Ranveer Singh and Nikunj Biyani started through their mutual passion for sports. Nikunj recalled, “Ranveer is passionate about sports, and I also play a lot of sports. So we got to know each other while playing together. During a basketball game, I told him that I am going to make you an offer you can’t refuse. He is very friendly and said he would love to hear the idea. I didn’t send him any numbers or anything complicated. I sent him 4 GIFs, where the last slide said let’s bond. At some odd hour in the morning, he said ‘I love it.’”
SuperYou’s protein chips contain 10 grams of protein and 3 grams of dietary fiber per pack, designed as a healthier snacking option catering to working professionals, students, gym enthusiasts, and teens alike. The brand has introduced India’s first protein wafer bar and continues innovating with its clean-label, vegan-friendly products.
Ranveer Singh shared his vision behind SuperYou:
*”With SuperYou, I’m bringing a part of my own journey to everyone. I’ve always believed that power and unstoppable energy come from within, but sometimes you need that extra boost. That’s what SuperYou is about: it’s that push, that charge in a bar that everyone can access. We’ve created something unique—something that’s as fun and bold as it is good for you.”*
SuperYou leverages an omnichannel retail strategy. Its products are available online through major platforms like Amazon, Flipkart, Zepto, and Blinkit, alongside offline availability in retail chains such as Reliance, 7-11, Noble Chemist, and Wellness Forever.
Positioned as a revolutionary player in the Indian protein market, SuperYou utilizes fermented yeast protein technology to deliver clean, vegan, and gut-friendly protein that contains no dairy, soy, or gluten. The brand aims to meet the rising demand for protein in India by combining quality and innovation.
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**Also Read:**
Ranveer Singh launches SuperYou protein brand, secures funding from Rainmatter Capital
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