Apple CEO Tim Cook is reportedly obsessed with beating Meta to the market with consumer-grade AR (Augmented Reality) smart glasses. According to industry insider Mark Gurman’s newsletter, Power On, Apple may be much closer to releasing a pair of AR glasses than many might have expected.
### Apple’s Smart Glasses Already Exist, Sort Of
Gurman reveals that overseas suppliers are already producing small quantities of Apple’s AR smart glasses. While these units are unlikely to be complete or finalized products, their existence suggests that a commercial release could be just around the corner. If Apple is this far along, the launch of these glasses may not be too far off.
**Which company’s AR smart glasses would you be more willing to try?**
– Meta
– Apple
– Other
– No one
### Expect a Preview Alongside iPhone 18
Given the rapid pace of development, it’s not far-fetched to believe Apple might showcase its AR glasses before the end of next year. A debut alongside the iPhone 18 series would certainly be exciting. However, Apple may prefer to keep that event focused solely on the new phones—especially since a new foldable iPhone is expected.
### Meta Orion Glasses: The End of the Apple Vision Pro?
Meanwhile, Apple’s Vision Pro headset, despite being refreshed this year with an M5 chip, remains a premium device priced at $3,499. This high cost makes it inaccessible for many consumers, especially when compared to alternatives like the Samsung Galaxy XR.
The Vision Pro appears to have been more of an experimental venture for Apple. Apple doesn’t expect to sell many units, and reports indicate that the development of a lighter, more affordable version has been cancelled. This move allows Apple to reallocate resources towards its new AR glasses project.
Our Apple Vision Pro review highlighted the headset’s vast potential. However, Apple’s unique approach and high price point have limited its mainstream appeal.
### What’s Next for Apple?
If Apple’s AR smart glasses are indeed close to launch, the Vision Pro might soon be discontinued—potentially alongside other ambitious projects like Apple’s self-driving car initiative.
Stay tuned for more updates, and follow us on Google News for the latest in AR and tech innovation.
https://www.phonearena.com/news/expect-apple-smart-glasses-alongside-iphone-18_id175392
