**Amazon to Invest €1.4 Billion in the Netherlands from 2025 to 2027**
Amazon has announced a significant investment of €1.4 billion ($1.6 billion) in the Netherlands over the next three years, spanning from 2025 to 2027. This marks the company’s largest financial commitment to the country since it launched operations there in 2020.
The announcement was made during Amazon’s five-year anniversary event held in The Hague on Monday. Eva Faict, Country Manager for Amazon Belgium and the Netherlands, revealed that the funds will support both Amazon Web Services (AWS) and Amazon’s retail business in the country. The investment aims to enhance infrastructure and technology, focusing on improving customer experience through lower prices and faster delivery.
### Supporting Dutch Small and Medium Businesses
Currently, more than 4,500 Dutch small and medium-sized businesses (SMBs) sell on Amazon’s platform, with nearly 90% reaching customers internationally across 170 countries. Over 60% of all products sold on Amazon.nl come from third-party sellers, and more than 75% of these Dutch businesses export to other European Union member states. Key export destinations include Germany, France, the United States, the United Kingdom, and Italy.
Amazon’s investment will help these entrepreneurs grow by providing not just a sales channel but also offering logistics solutions, marketing tools, and expanded export opportunities. Additionally, through AWS, Amazon supports Dutch businesses with cloud computing, data solutions, and artificial intelligence capabilities to boost productivity and innovation.
### Economic Impact and Employment
Amazon currently employs over 1,000 people in the Netherlands, working across offices in Amsterdam and The Hague, as well as at the Rozenburg delivery station. Independent research by Keystone Strategy estimates that Amazon’s investments supported more than 2,000 indirect jobs in 2024, alongside 900 induced jobs in sectors such as construction, logistics, and professional services.
The research further highlights that Amazon’s contributions added over €200 million to the Dutch GDP in 2024, with a cumulative impact exceeding €1 billion since 2013.
### Market Position and Future Outlook
In the Dutch market, Amazon remains behind the leading online retailer Bol.com, a subsidiary of Ahold Delhaize. Earlier this month, Amazon also announced a $1.16 billion investment in its Belgian operations.
Eva Faict noted in an interview with Dutch financial daily FD that part of these investments aims to develop artificial intelligence solutions to support entrepreneurs. She emphasized that the Netherlands continues to be an important growth market for Amazon, reflecting the company’s commitment to innovation and superior customer service in the region.
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Amazon’s €1.4 billion investment underlines its dedication to expanding its operations, boosting local entrepreneurs, and advancing technological development in the Netherlands over the coming years.
https://coincentral.com/amazon-doubles-down-on-netherlands-with-1-6-billion-investment-plan/
