By Arpan Chaturvedi and Aditya Kalra
NEW DELHI (Reuters) – Hollywood and Bollywood groups are lobbying an Indian panel for stricter regulations on the use of their content in artificial intelligence (AI) models.
These deliberations come at a time when a Bollywood couple has approached the courts to challenge YouTube’s AI policies after manipulated videos featuring them started circulating online.
The film studios’ stance contrasts with that of the Business Software Alliance (BSA), which represents AI firms like OpenAI. In public submissions made in July, the BSA argued that New Delhi should ensure exceptions to permit lawful AI use.
However, members of the Motion Picture Association (MPA) continue to express concerns. The association has stated that India should avoid implementing an opt-out system for the use of content in AI models. According to the MPA, such a system would place the burden of responsibility on movie studios, forcing them to individually track and block the sharing of their work across numerous AI platforms.
The MPA India warned that these exceptions “would hinder future investments and the development of high-quality local content.”
In a related development, Warner Bros. filed a lawsuit in September against AI service Midjourney in Los Angeles. The studio accused Midjourney of brazenly stealing its copyrighted works to generate images and videos of characters like Batman, Superman, and Bugs Bunny. Midjourney, however, maintains that its AI training methods fall under fair use.
(Reporting by Arpan Chaturvedi and Aditya Kalra; Editing by Raju Gopalakrishnan)
https://ca.news.yahoo.com/hollywood-bollywood-groups-lobby-indian-085925643.html
