**Bitget: Advancing the Future of Universal Crypto Exchange**
As cryptocurrency exchanges evolve beyond traditional spot and futures trading, Seychelles-based Bitget is rapidly progressing its “Universal Exchange” vision. Much like Coinbase’s expansion into broader financial services, Bitget aims to unify CeFi, DeFi, and TradFi into a single, easily accessible platform that serves a diverse user base.
To accelerate this global strategy, Bitget has announced the appointment of Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO). Ignacio will spearhead the company’s global brand development and user growth initiatives, focusing on advancing Bitget’s Universal Exchange (UEX) model.
### Who Is Bitget’s New CMO, Ignacio Aguirre Franco?
Ignacio joins Bitget with a strong background in digital brand building and marketing leadership. He has previously led marketing efforts for renowned firms such as Adobe, Adopt, Endless Talk, Walker Zebra, Banks, and Score Chain — where he served as VP of Growth. During his tenure at Adobe, he was Head of Marketing for the LATAM region, supporting companies through their digital transformation journeys.
In a recent letter shared with Block of Fame, Ignacio reflected on what initially drew him to Bitcoin and blockchain technology in 2019: his lifelong fascination with technology. He stated,
> “We’ve already built a powerhouse for over 120 million people, and my core mission as CMO is to take that to 150 million and beyond, aiming toward the bold goal of reaching the next billion users by 2030.”
### Driving Innovation Through Bitget’s Universal Exchange Model
To power its ambitious UnEX vision, Bitget has launched several innovative products, including on-chain payments, the AI-powered trading bot GetAgent, and stock futures trading. Ignacio’s focus will be to lead the brand’s global marketing efforts with an emphasis on expanding user engagement and simplifying product storytelling — “in a simple way as Steve Jobs did.”
Bitget’s Universal Exchange (UEX) represents the company’s ambition to create a frictionless ecosystem that unifies CeFi, DeFi, and TradFi. The platform aims to provide users with seamless access to crypto assets, tokenized stocks and real-world assets (RWAs), derivatives, on-chain services, wallets, and payment solutions — all managed through a single account and user-friendly interface.
### Expanding Products and Market Impact
To achieve this vision, Bitget has rolled out numerous on-chain tools and expanded its TradFi-style offerings, including stock futures and tokenized asset trading. On the retail side, the exchange continues enhancing user engagement through features like CopyTrade, Earn programs, low-fee promotions, as well as forging deeper institutional and liquidity partnerships.
Bitget’s progress is clear both in product expansion and market traction. In Q3 2025, the exchange’s U.S. stock futures trading volume surpassed $200 million. Over the first half of the year, Bitget averaged $750 billion in monthly trading volume, with derivatives accounting for approximately 90% of that figure. Institutional participation has also surged impressively, climbing from 39.4% at the start of the year to 72.6% by July 30.
### A New Chapter for Bitget and Crypto Exchanges
With Ignacio Aguirre Franco stepping into the CMO role, Bitget is not only undergoing a marketing evolution but also signaling a broader shift in how cryptocurrency exchanges position themselves in the financial ecosystem. The company is transitioning from a pure trading platform into a multi-layered financial hub that bridges the worlds of Web3 and traditional finance.
As Bitget continues to innovate and expand, the Universal Exchange model exemplifies the future of crypto exchanges—one where diverse financial products coexist under one roof, designed to serve the next generation of global users.
https://bitcoinethereumnews.com/tech/bitget-taps-ex-adobe-marketer-as-cmo-to-to-push-towards-universal-exchange/
