Welcome to Zephyr’s Adjusted Risk Podcast with Ryan Nauman. In this episode, Ryan sits down with Chris Sullivan, President at Craft & Capital, to explore the importance of authentic thought leadership creation in the investment management industry.
They dive into the significance of tailored thought leadership and personal branding, while addressing common obstacles firms face when creating content. Their conversation highlights how to use social media effectively, the growing role of AI in content creation, and the integration of public relations with thought leadership strategies.
Tune in for actionable insights on how to connect meaningfully with your audience and elevate your firm’s brand through impactful, authentic content.
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### Episode Highlights
**00:00** – Introduction and Welcome
**01:05** – Guest Introduction: Chris Sullivan
**01:39** – Craft & Capital: Background and Expertise
**03:09** – The Importance of Content and Thought Leadership
**05:15** – Personalizing Content and Thought Leadership
**05:55** – Defining Your Audience and Differentiation
**08:18** – Human Connection in Content
**16:40** – Choosing the Right Content Medium
**20:45** – Commitment to Thought Leadership
**23:20** – Leveraging Social Media Platforms
**31:43** – AI in Content Creation
**36:33** – The Role of PR in Thought Leadership
**40:38** – Personal Brand vs. Company Brand
**44:09** – Conclusion and Contact Information
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### About Our Guests
**Chris Sullivan** is the President at Craft & Capital, bringing extensive expertise in investment management and content strategy. His insights provide a valuable perspective on authentic thought leadership that resonates in today’s digital landscape.
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### Key Discussion Points
– **The Importance of Thought Leadership:** Why investment firms must create original and meaningful content to stand out in a crowded market.
– **Personalizing Content:** Tips on tailoring thought leadership to address specific audience needs and emphasizing genuine human connections.
– **Audience Definition and Differentiation:** Strategies to clearly define your audience and differentiate your firm through unique perspectives.
– **Selecting the Right Content Medium:** Guidance on choosing the most effective platforms and formats to reach and engage your audience.
– **Social Media as a Tool:** How to leverage various social media channels to amplify thought leadership and build authentic relationships.
– **AI in Content Creation:** Exploring how artificial intelligence can aid content development while maintaining authenticity.
– **The Role of PR:** Integrating public relations with thought leadership efforts to maximize brand visibility and credibility.
– **Balancing Personal and Company Brands:** Discussion on how personal branding complements and enhances the overall company brand.
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### Connect with Zephyr and Ryan Nauman
– **Zephyr Financial Solutions** – [LinkedIn](https://www.linkedin.com/company/zephyr-financial-solutions)
– **Ryan Nauman** – [LinkedIn](https://www.linkedin.com/in/ryannauman)
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### Learn More
– Learn more about [Zephyr Financial Solutions](https://www.zephyrfs.com)
– Learn more about [Craft & Capital](https://www.craftandcapital.com)
Thank you for tuning in to this episode of Zephyr’s Adjusted Risk Podcast. We hope you find these insights valuable as you develop your own thought leadership strategy.
https://www.wealthmanagement.com/ria-edge/zephyr-s-adjusted-for-risk-creating-engaging-thought-leadership-in-investment-management
