With Dubai Chocolate, the U.A.E. Has a Taste of Genuine Soft Power

Customers line-up in front of a branch of chocolate producer Lindt before the sale of 100 Dubai Chocolate bars starts in Stuttgart, southern Germany, on November 15, 2024. The hype around the chocolate bar - usually filled with pistachio and tahini paste and crispy Kadaif noodles - has also sparked the interest in German customers and led to long queues outside shops. (Photo by THOMAS KIENZLE / AFP) (Photo by THOMAS KIENZLE/AFP via Getty Images)

Dubai chocolate proves that the U.A.E. has cultural products worth sharing, traditions worth celebrating, and, yes, authenticity worth claiming. It demonstrates that the Gulf can be a source—not just a consumer—of global trends.

Most importantly, it shows that when the U.A.E. offers the world something genuinely appealing—something delicious—people respond with enthusiasm, not skepticism.

The demand for Dubai chocolate ahead of Halloween week represents a quiet revolution. It signals acceptance, normalization, even affection. That is worth more than all the sportswashing money can buy. And it tastes better, too.
https://time.com/7328747/with-dubai-chocolate-the-u-a-e-has-a-taste-of-genuine-soft-power/

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