Data from Inc. and HarrisX polling reveals that shoppers are spending less across a wide range of categories.
This includes everyday essentials like food, as well as items such as clothing and travel expenses.
The trend suggests a shift in consumer behavior, highlighting a more cautious approach to spending in the current economic climate.
https://www.inc.com/brian-contreras/consumer-holiday-spending-gen-z-millennial-gen-x/91252122