For Gen X and Millennials, FM radio rules when listening to music

MANILA, Philippines – Amid a rapidly evolving media landscape, “listening” has emerged as the second most popular media activity among Gen X and Millennials, right behind “watching.”

This insight comes from a generational research study conducted earlier this month by PR agency Comm&Sense.

Titled “Common Ground: Pinoy Voices in New Media,” the study involved a survey exploring media consumption habits across different age groups.

https://business.inquirer.net/552711/for-gen-x-and-millennials-fm-radio-rules-when-listening-to-music

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