Mumbai: India’s smaller cities are driving the country’s job market momentum, with tier II and III locations recording a sharp 21 per cent year-on-year surge in hiring during September, surpassing growth in metro hubs, a report said on Monday.
According to the latest Foundit Insights Tracker (FIT), a monthly report by jobs and talent platform Foundit, India’s tier II and III cities led the hiring surge in September, posting a 21 per cent year-on-year growth. Cities such as Jaipur, Lucknow, Coimbatore, Indore, Bhubaneswar, Kochi, Surat, Nagpur, and Chandigarh witnessed this robust growth, boosted by e-commerce warehousing, retail expansion, customer support hubs, and festive tourism.
At the same time, overall hiring activity remained strong, with the Tracker recording over 17 per cent year-on-year and 4 per cent month-on-month growth. This points to steady baseline hiring beyond festive demand, the report added.
“September’s hiring momentum reflects a powerful combination of festive demand and the structural rise of tier II and III cities as long-term talent hubs. While metro markets continue to deliver steady growth, non-metro regions are leading the charge. This shift highlights a decentralised, diverse, and resilient employment landscape, creating opportunities for job seekers and strategic advantages for employers nationwide,” said Anupama Bhimrajka, Vice President of Marketing at Foundit.
The Foundit Insights Tracker (formerly Monster Employment Index) is based on a comprehensive monthly analysis of online job posting activity on the Foundit.in platform.
Further, the report revealed that the festive season has boosted hiring across consumer-facing sectors, with growth stronger than in 2023.
In metro areas such as Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, Pune, and Kolkata, hiring grew 14 per cent year-on-year, driven by IT, BFSI (Banking, Financial Services, and Insurance), and Media and Entertainment sectors. There was strong demand for professionals in tech, finance, and marketing, the report said.
Across job functions, Sales and Marketing experienced the sharpest year-on-year festive gains at 5 per cent, followed by Customer Support and Operations at 4 per cent. Creative and Media roles also surged by 4 per cent year-on-year, supported by campaigns and OTT platform activities. Technology and Product roles held steady with a 3 per cent increase.
Finance and Accounting roles grew modestly, aligned with festive loan and credit activity, the report noted.
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https://www.freepressjournal.in/business/indias-tier-ii-iii-cities-record-sharp-21-hiring-surge-surpassing-growth-in-metro-hubs
