At the center of this transformation is Mayor Saito’s wine-focused strategy, which shifted production toward premium grape varieties and employed top-level sales efforts to win global recognition.
YOSHIKI’s involvement in producing Yoichi wine has added star appeal, amplifying the town’s reach on the international stage. This collaboration has helped put Yoichi on the map as a notable wine-producing region.
The success has extended beyond bottles and festivals. Yoichi has attracted donations through the hometown tax scheme and drawn new investments, with proceeds funding community programs such as childcare support and tourism development.
The result is a cycle of growth that is reshaping Yoichi’s identity and reputation far beyond its origins as a whisky town.
https://newsonjapan.com/article/147146.php
