**Police Unveils Bold Fall-Winter 2025 Watch Collection at The House of Audacity in Mumbai**
Police, the iconic global lifestyle brand known for its bold spirit and edgy design, recently unveiled its much-awaited Fall-Winter 2025 watch collection at *The House of Audacity*—an immersive brand experience hosted in Mumbai.
The launch event was graced by Barbara De Rigo, Owner of the De Rigo Group and founder of Police in 1983, alongside Rahul Shukla, Vice President & Chief Sales & Marketing Officer at Titan Watches, the official representative of Police watches in India.
The evening was a celebration of rebellion, individuality, and self-expression—core values that define the Police ethos. It was the perfect occasion to showcase the new Bullhead watch, a striking timepiece that boldly represents Police’s audacity with its distinctive tonneau case and powerful chronograph design.
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### Exclusive Interview with Barbara De Rigo: Insights on Police’s Bold New Collection and India’s Role in the Luxury Market
Ahead of the launch, we caught up with Barbara De Rigo for an exclusive conversation about the Police brand. Below are the edited excerpts:
**Police stands for boldness and self-expression. How does that reflect in the new watch collection launched in India?**
The Fall-Winter 2025 collection truly embodies Police’s audacious design sensibility. Each watch has been crafted as a bold fashion statement. From disruptive new introductions like the Bullhead, Cranium, and Cyclone to cult favourites such as the reimagined Norwood, the collection reflects our DNA of confidence, individuality, and fearless style.
**How do you view India’s growing role as a key market for luxury and lifestyle brands?**
India is no longer just an emerging market for lifestyle products—it is rapidly becoming a defining market. For Police, India represents a story of resurgence, fueled by a young, ambitious, and unapologetically expressive consumer base. Gen Z alone accounts for nearly half of the fashion and lifestyle spending in the country, making India one of our most exciting and strategically important markets globally.
**Can you elaborate on what “Audacity Wanted” means for the brand today and how it connects with young Indian consumers?**
Audacity has always been central to the Police brand—it symbolizes instigating unapologetic self-expression. For earlier generations, this meant rebellion against traditional norms. Today’s Gen Z, however, lives in a vastly different social landscape—digitally native, influenced by diverse cultures, and constantly exploring identity. In this context, the most courageous act is simply to be yourself. ‘Audacity Wanted’ is our call to young consumers to embrace that courage, express themselves authentically without filters, and live boldly through the Police brand.
**How does KL Rahul align with the global identity of Police as brand ambassador?**
KL Rahul perfectly embodies the audacity Police wishes to inspire among young people. On and off the field, his style is fearless and refreshing. He captivates millions with his performances while remaining open and authentic in self-expression. His blend of confidence, boldness, and individuality aligns seamlessly with Police’s global brand identity.
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Police’s Fall-Winter 2025 collection is now available in India, continuing the brand’s tradition of empowering individuals to live boldly and express their true selves through edgy, fashion-forward timepieces.
https://www.freepressjournal.in/lifestyle/police-brings-its-edgy-spirit-to-india-with-fw25-collection
